The event was a resounding success! The display ran three times through the warm August night, attracting up to 5,000 viewers for each showing. Social media played an significant role, with hundreds of camera phones and iPads recording the display during the showings, some of which reached the internet mere minutes after the presentation. In conjunction with other 20th Anniversary promotions, Black Bear posted their highest monthly earnings since the casino’s launch. In the words of Black Bear’s marketing director Todd Defoe, “This is like the Fourth of July, only its a technological wonder thats better than fireworks. […] We had thousands of people on the property checking this out, and I cant think of a single better way to unveil a new brand. Something of this scale, it suits the scale of the brand we’re unveiling, it suits the scale of the casino.”
Across the months of planning, creative, animation, and technical execution, Chicago Projection Mapping is proud to share this display as a success story of the impact of projection mapping. By taking client considerations, marketing objectives, and CPM’s own knowledge of the projection medium into consideration, the Northland received a show unlike anything the region had seen before. Black Bear Casino Resort is a standout example of the compelling nature of mapping on a large scale – visually unmatched, emotionally resonant, and ultimately a powerful tool for drawing attention and engagement to a brand.